Jio Finance, the NBFC arm of Jio Financial Services, has launched a fully digitized Loan Against Securities (LAS) solution, enhancing customer access to quick and secured financing. With this offering, customers can avail loans of up to ₹1 crore, with interest rates starting at just 9.99%, tailored according to individual risk profiles.

In a statement, the company highlighted, “Customers can conveniently access short-term funds while continuing to grow their long-term investments.”

The LAS product allows users to leverage their existing investments—such as stocks and mutual funds—to secure loans, all within 10 minutes via a completely digital process. This service is aimed at providing a seamless, paperless experience for investors seeking quick liquidity without liquidating their holdings.

Kusal Roy, MD & CEO of Jio Finance, stated: “The launch of LAS is part of our broader digital strategy to transform the customer experience in financial services. With a strong emphasis on innovation and convenience, we are committed to making finance more accessible, efficient, and customer-friendly.”

Following the announcement, shares of Jio Financial Services surged 6% on NSE, closing at ₹225.49.

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