Gold has always been a symbol of prosperity and good fortune, and if you had invested in gold during Akshaya Tritiya in 2015, you’d be sitting on a considerable profit today.

Back then, 24Kt gold was priced at around ₹26,936 per 10 grams. Fast forward to Akshaya Tritiya 2025, and the yellow metal is now trading between ₹94,000 and ₹95,000 per 10 grams, marking a rise of over 200%.

Gold’s Impressive Performance Over the Years

Gold has delivered solid returns over the past decade, particularly around the Akshaya Tritiya festival. Here’s a snapshot of how gold has performed year by year:

The Rise in Gold Prices

Gold has surged significantly, with prices increasing by over 30% in just the last year alone. From ₹73,240 per 10 grams to nearly ₹96,000 per 10 grams, the yellow metal has become more attractive as an investment option.

Why Akshaya Tritiya Matters for Gold Buyers

Akshaya Tritiya is considered an extremely auspicious day for new beginnings, financial investments, and the purchase of gold. This day holds cultural significance, particularly in South India, where 40% of the country’s gold demand occurs during this period. The festival is also celebrated in the West, East, and North of India, with substantial contributions to gold purchases.

This year, the Tithi for Akshaya Tritiya begins on April 29 at 5:31 PM and ends on April 30 at 2:12 PM, with the Puja Muhurat falling between 5:40 AM and 12:18 PM on April 30.

Should You Buy Gold This Year?

Gold prices are at record highs, but despite this, sales volumes are expected to be steady. Ventura forecasts a 10-20% drop in sales volumes this year, but revenues will remain stable, driven by larger purchase sizes.

As prices rise, consumer behavior is changing. Families are leaning towards lighter jewelry pieces, studded items, or gifting cash instead of heavy gold ornaments, especially during weddings. At the same time, investment demand for gold is on the rise, with many buyers opting for gold bars, coins, and even digital gold rather than traditional jewelry. Investment options like gold bars and coins have consistently outperformed jewelry and ETFs in terms of returns.

Tip for Gold Investors

If you’re considering gold as an investment, gold coins, sovereign gold bonds, or gold ETFs could offer better value than jewelry. Jewelry involves making charges and wastage costs, which could eat into potential returns.

What’s Next for Gold Prices?

Looking ahead, gold’s future remains bright but volatile. If geopolitical tensions escalate or global economic conditions worsen, prices could soar to ₹1,01,000–₹1,04,000 per 10 grams by next Akshaya Tritiya in 2026.

However, if the US economy strengthens or if the Federal Reserve delays rate cuts, gold prices could correct, falling back to ₹87,000–₹90,000 per 10 grams levels. Ventura expects gold to fluctuate between ₹86,000 and ₹96,000 per 10 grams until December 2025.

Consumer Sentiment Amidst High Gold Prices

High gold prices have made consumers more cautious. Many families are opting for lightweight gold jewelry designs and are increasingly turning to installment plans offered by jewelers. Furthermore, exchanging old jewelry for new pieces has become a popular option to minimize costs.

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